The services we use
Google Tag Manager loads and manages our measurement tags. Our current container is GTM-NWQG7N8D and the Google Analytics 4 property is G-1GY3PKEDQ6. Both remain blocked until you accept analytics cookies through our consent controls.
What we measure
Google Analytics helps us understand page views, how visitors reach the website, browser/device information and interactions with our content. Our contact goals record clicks on the business email address, landline, mobile number and Send enquiry button.
Click events help us understand which ways of contacting Acorn visitors choose. A Send enquiry button click is not a confirmed successful submission; validation or delivery can still fail. Actual saved enquiries are managed separately in Acorn's private CMS.
What is shared
Google receives technical and usage information, which may include online identifiers, page addresses and titles, referral information, browser/device details and connection information used to derive an approximate location. Google explains its processing in the links below.
Our website tracking code does not send the name, email address, phone number, postcode or project message entered in our contact form to Google Analytics. Please avoid placing personal information in page addresses or links. Contact-button click events relate to Acorn's published business contact details.
Consent and advertising
We use a basic consent approach: no Tag Manager container or Google Analytics request is loaded by our website until you accept analytics. We send Google's consent settings before loading the container. Analytics storage is granted only after acceptance; advertising storage, advertising user data and advertising personalisation remain denied. Google Signals and advertising personalisation signals are disabled by our website code.
Choosing Reject optional cookies keeps Google tracking off. You can change or withdraw permission using Cookie settings in the footer. If you withdraw after tracking has loaded, the page reloads to stop the running tags. This may clear unsaved form text. Data already sent is not removed by changing browser consent.
Google's processing and retention
Google may process information on servers outside the UK. Its processing, safeguards and retention depend on the service and property configuration. Analytics cookie lifetimes are described in our cookie policy; the lifetime of a browser cookie is different from the period Google retains measurement data.
Learn more from how Google uses information from partner sites, Google's privacy policy, Google's cookie information and Google's international data-transfer frameworks.
Questions
Contact info@acorncambs.co.uk about Acorn's tracking or your information. Our privacy policy explains your data protection rights.